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Nota de Prensa

| Nota de Prensa

A new journey in LALIGA: the BKT Tour kicks off in the Basque Country

BKT, Official Tire Partner of LALIGA since 2019, once again confirms its commitment to the world of sports by launching the BKT Tour – Euskadi Roadshow, an itinerant journey celebrating football passion and the unique identity of the Basque Country.

Nota de Prensa

TUE 13.01.2026

The tour will start on January 18 with the first stop in San Sebastián, during the clash between Real Sociedad de Fútbol and FC Barcelona. The journey will continue on January 25 in Vitoria-Gasteiz, for the match between Deportivo Alavés and Real Betis Balompié. The final stop will take place in Bilbao on February 1, featuring the Basque derby between Athletic Club and Real Sociedad, one of the most intense rivalries in Spanish football, known for passionate support and great sportsmanship.

Each stage of the tour will be a special event showcasing the sporting rivalries that define this region, where every city is united by its deep-rooted passion for its own club. The goal of the tour is to let fans experience these unique atmospheres and bring them together under one shared love: football.

To ignite fan passion, BKT will set up a Fan Zone before each match, a dedicated space where supporters can enjoy exclusive activities, receive BKT‑branded gifts, and experience unforgettable moments such as meeting club legends and taking photos with the official LALIGA trophy, awarded to the league champions. Every BKT Fan Zone will feature the iconic BKT branded tractor, the common thread connecting all cities and fan bases along the tour route.

The following legends will be present at the BKT Fan Zones to meet fans, take photos, and sign autographs: Xabi Prieto, legendary captain of Real Sociedad between 2003 and 2018, in San Sebastián; Manu García, former midfielder of Deportivo Alavés and second all-time appearance leader in the club’s history; the iconic figure of Athletic Club who will be present in Bilbao, whose name will be announced soon through BKT and LALIGA’s digital channels.

Now in its seventh season alongside LALIGA, BKT continues to launch initiatives designed for fans, celebrating football passion and the strong bond between clubs, the Basque region, and their supporters reinforcing once again the company’s role as an active partner close to local communities.

© LALIGA - 2026