LALIGA prepares for its first-ever Retro Matchday with an experience set to transform the competition

LALIGA will host the first Retro Matchday in its history from April 10th to 13th, a pioneering initiative that will turn a round of competition into a cross-cutting experience where the legacy of Spanish football takes center stage.

As part of the campaign “42 legacies, 42 ways to win” and under the concept “A living legacy,” the matchday offers a look at the past from the present, connecting the history of clubs with new audiences and taking football beyond the 90 minutes.

 

A broadcast experience that transports fans to another era

Throughout the competition weekend, LALIGA’s entire audiovisual experience will be transformed to support the Retro Matchday narrative, turning each game into a unique visual proposal.

Broadcasts will feature graphics inspired by past decades, with a visual identity fully adapted to the retro concept. Scoreboards, transitions, lower-thirds, and graphic elements will recreate the visual language of football from other eras, delivering an immersive experience for viewers.

This transformation will be further enhanced by key elements of the matchday, such as the official ball specially designed for the occasion and the overall stadium atmosphere, ensuring full consistency between what happens on the pitch and what is experienced on screen.

The objective is clear: for fans not just to watch the matches, but to feel as if they are traveling through time from their own homes, experiencing football from a different emotional and sensory perspective.

With this initiative, LALIGA once again places audiovisual innovation at the core of its product, reinforcing its ability to deliver differentiated experiences and compete in a global environment where visual storytelling is key.

A sponsor ecosystem aligned with the initiative

 

Retro Matchday will feature the involvement of LALIGA’s sponsors, who are joining the initiative to amplify its reach and strengthen their connection with fans.

Among them, PUMA stands out, having developed a special official match ball inspired by retro aesthetics and designed to fully integrate into the competition’s visual narrative. Its contribution, directly linked to the game, reinforces the coherence of the on-field experience.

Alongside PUMA, brands such as Mahou, Volkswagen, El Corte Inglés, Microsoft, EA SPORTS, Haier, Milka, Moeve, Luckia, and Panini are also part of the initiative, contributing from different areas to turn Retro Matchday into a global activation that connects sport, culture, and entertainment.

With this initiative, LALIGA reinforces its positioning as a competition capable of integrating legacy, innovation, and culture, consolidating its status as one of the most creative and differentiated leagues on the international stage.

Retro Matchday not only celebrates the history of Spanish football but also proves that its legacy is more alive than ever.