LaLiga promote the Spain Brand in China

The city of Nanjing has witnessed a new event: Spain Experience, of which distinctive players and representatives of Rayo Vallecano and Real Sociedad. The Spanish teams capitalised on the popularity of their well-known sponsor Qbao to become closer with the Chinese public.

In the LFP World Challenge tour event, the attendees witnessed the presentation of the new Rayo Vallecano player. Zhand Chengdong, known as "Dudu" found himself in the shirt of his new team in front of an emotional crowd of his compatriots. Nacho Trujillo, Director of strategic LaLiga projects stated that this is an historic milestone for our football.

More than thirty local media followed the event, which was attended by important Spanish companies with commercial interests in the area. In turn, the players enjoyed the event with their sights already set on Wednesday’s match in the Wu Taishan stadium in Nanjing. It will be the first time that two LaLiga clubs face each other in this country.

In the LFP World Challenge program, football serves as a helping hand to encourage Spanish companies interested in creating business relationships in other countries.